Every pound raised on the day goes to the Breast Unit at The Princess Alexandra Hospital, through the hospital charity. Since 2003 the unit's fundraising has paid for clinical trials, equipment and the wellbeing programmes that carry patients through treatment and beyond.

The next step is a breast cancer prevention clinic: a specialist nurse offering personalised risk assessments, with professionals guiding women on diet, exercise, HRT, menopause and mindfulness. Prevention standing alongside diagnosis and treatment.

• Fabulous and BeautifulMakeup and styling advice for women affected by treatment, led by volunteers and former patients.
• Exercise as MedicineCancer exercise specialist sessions during and after treatment.
• CBT for menopauseTherapy for hot flushes, night sweats and fatigue.
• Yoga classesA six-week programme run by the family history nurse.